“In the name of the American Business School of Paris-IGS Group and the BRCORP, I would like to welcome you to the 7th edition of the 2018 WCSEM in Paris. I hope that you will combine the useful with the delightful in the city of light and capital of entrepreneurship. Indeed, it is not an accident that Paris is hosting the 7th edition of WCSEM, the theme of this year being “Entrepreneurship & Technology”:
– In 2017, Paris won the award for innovation from the EU
– In 2017, the President Emmanuel Macron inaugurated Station F, thus propelling Paris as the world capital for Startups
– In 2017, France became the most influential country in the world in terms of soft power, in other words, in its ability to convince and influence through non-coercive methods like culture and digital, according to the SoftPower30 report
Moreover, it is important to remember that the link between entrepreneurship and technology occurs through innovation and creativity. If we are not all entrepreneurs or startuppers, the fact remains that we all have at least a touch of creativity and innovation in each of us.